Who are CABC?

C.A.B.C. or more formally, Computer Aided Business Consultancy Limited was formed in 1993 and are a leading UK supplier of CRM software solutions.

With over 15 years experience with the Maximizer Enterprise CRM product and over 4 years with the Microsoft CRM application, CABCs' team have the expertise and experience to help businesses improve the performance of their Sales, Marketing and Customer Service teams.

Our Clients include many companies that are household names and we have experience of implementations across multiple countries and with over 100 users.

The CABC Team
CABCs' team of consultants are based in the central location of Newbury in Berkshire from where we are able to support customers through-out the country. We use a combination of on-site consultants and modern virtual meeting tools to deliver consultancy and support to meet the needs of clients as they arise.

Our organisation is structured to enable us to deliver projects effectively based around three customer oriented teams:

The Account Management Team - Who are always available to listen and understand our clients needs.

The Onsite Consultants Team - Who undertake our Project Management and all on site activities such as training, installation and business analysis and solution design.

The In-house Consultants Team - Who undertake software development, data conversion and who operate our telephone support service.

Our customers are distributed throughout the UK but are also located in countries across the world including the United States, Australia, Canada, South Africa and many parts of Europe. The companies we’ve worked with range in size from sole traders to large corporations with hundreds of users deployed and are distributed across a wide range of industries including:

IT & Technology
Banking & Insurance
Institutes & Associations
And Many Others

Company and Board History
CABC was founded and is owned by its Managing Director, Ian Wallace, who has been accompanied on the Board of the company since 2000 by Non-Executive Director Patrick Hedgeland. Both Ian and Patrick have brought to the company many years of IT project experience gained in companies such as Digital Equipment (Now part of Hewlett Packard) and GE. Ian holds an MBA in Information Systems Management with Distinction and is a Member of the Institute of Directors.

The company has grown particularly quickly during the period of this partnership and now supports arguably the largest user base of Maximizer CRM users in Europe.

CABC have been a Microsoft Business Partner since the year 2000 and now also hold the Microsoft Business Solutions competency which is appropriate to resellers who offer Microsoft CRM.

CABC is accredited to the highest level of the Maximizer Partnership scheme and works closely with the manufacture to support and fully satisfy our customers needs.

CABC are an accredited member of the National Business Link Consultants Register

Our Awards
The Technical excellence and focus on excellent product knowledge has lead to manufacturers awards in 1998, 2003, 2004 and 2005.

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